The new year began with another display of the EU’s commitment to integrating sustainability into consumer policy. Restricting the use of vague environmental claims in commercial communications within the Union, the EU Empowering Consumers to Green Transition Directive (ECGT) was approved by the European Parliament on January 17th.
As the ECGT will change the rules of the game for EU companies across the board, we called on our experts to prepare an in-depth analysis of the new law. Below you will find not only an outline of the requirements and prohibitions introduced by the ECGT but also strategic recommendations on how and when to act to lessen their impact on your business. So be sure to bookmark this page to share with your marketing team, and keep on reading. Read
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