In a second article by Afera President Evert Smit in DICHT! Magazine’s current issue, he argues that in a rapidly shifting market, the adhesive tape industry must embrace exaptation—the evolutionary art of repurposing existing technologies—as a powerful, untapped path to innovation.
Let’s be honest – our industry talks a lot about innovation, disruption, agility and transformation. But when I attend conferences of adhesive and tape manufacturers, suppliers and other companies in the sector, I notice how little our conventional innovation approaches help us in today’s VUCA environment. Read more
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