Beiersdorf subsidiary Tesa promotes its adhesive tapes and self-adhesive product solutions with a new campaign. The adhesive brand is targeting its end consumers, aiming to convey to them "The Joy of Success".
Tesa, the other major brand in the Beiersdorf empire alongside Nivea, positions itself with the tone of the new brand campaign between DIY store philosophy and car enthusiast communication. In a film, the adhesive brand showcases various DIY enthusiasts using their tapes to complete projects. Read
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